Senior Copywriter // Kodak Moments

April 2023 - March 2025

• Crafted product names and thoughtful copy across all channels including D2C, B2B and worldwide retail clients including CVS Photo, Walmart Canada and Kmart Australia

• Elevated Kodak Moments brand tone of voice from sales-focused to inspirational home decor messaging

• Led creative strategy for weekly customer emails and web promos

• Copyedited all customer-facing and internal communications

Copywriter // Kodak Moments

October 2019 - March 2023

• Formulated inspiring, strategic copy across email, social media, web and app

• Consistently delivered engaging email content and copy that drove a 7% click-through-rate in 2021

• Built and executed creative direction for seasonal campaigns

• Crafted seamless, easy-to-understand UX copy through kiosk workflows

Jr. Copywriter // Pottery Barn Kids, Pottery Barn Teen

March 2018 - September 2019

• Authored product copy lifecycle on website and catalog

• Wrote copy for targeted display ads, paid Facebook, Pinterest and Instagram ads and Google Showcase Shopping ads which drove an 80% conversion rate in 2018

• Copyedited catalog proofs

Marketing & PR Manager // LeChat Nail Care Products

January 2017 - March 2018

• Designed and executed email marketing and influencer outreach campaigns

• Wrote copy for product, web, email and press releases

• Collaborated with creative team to launch new ecommerce website

• Oversaw customer service through social media

Social Media Intern // DHC USA Inc.

July 2016 - December 2016

• Supported with management of the DHC USA & DHC UK social accounts

• Conducted outreach and built working relationships between brand and local Bay Area micro-influencers

• Executed product styling, photography and content for social media platforms and Beauty Guide blog