Senior Copywriter // Kodak Moments

Personalized photo printing services and retail solutions.

April 2023 - March 2025

Sole copywriter and editor that drafted product names and thoughtful, full-funnel copy across all channels including D2C, B2B and worldwide photo retail clients. Led copy strategy to elevate the Kodak Moments brand tone of voice from sales-focused to inspirational home decor messaging.

Copywriter // Kodak Moments

Personalized photo printing services and retail solutions.

October 2019 - March 2023

Sole copywriter that formulated inspiring and strategic copy across email, social media, web, app, print, kiosk and in-store sales material. Collaborated with creative marketing & branding team, product managers and key stakeholders to drive and develop strategy for product and new feature launches, from concept to execution.

Jr. Copywriter // Pottery Barn Kids, Pottery Barn Teen

Premier retail brand under Williams-Sonoma Inc. specializing in furniture and decor for kids and teens.

March 2018 - September 2019

Crafted hundreds of descriptive product copy for seasonal launches. Wrote copy for targeted display ads, paid Facebook, Instagram, Pinterest ads and Google Showcase Shopping ads. Assisted with copyediting catalog proofs.

Marketing & PR Manager // LeChat Nail Care Products

Professional beauty brand providing nail care products for nail techs.

January 2017 - March 2018

Designed and executed email marketing and influencer outreach campaigns. Collaborated with the creative team to launch new direct-to-consumer ecommerce website and oversaw customer service through social media.

Social Media Intern // DHC USA Inc.

An American subsidiary of Japan's direct-to-consumer skincare company.

July 2016 - December 2016

Supported with the management of the DHC USA & DHC UK social accounts. Conducted outreach and built working relationships between the brand and local Bay Area micro-influencers. Executed product styling, photography and wrote content for social media platforms and Beauty Guide blog.