At Kodak Moments, we created white-label website content for retail clients like Kmart Australia.
My objective was to create SEO-friendly product names and descriptions. A challenge I faced during the creative ideation process was writing native SEO copy for a region that I was unfamiliar with.
After conducting a competitive set of other photo retailers in Australia and keyword research, this descriptive, inspirational search-optimized copy and product names are what we landed on.
