Moments Membership Digital Assets - Kodak Moments

I worked with the Kodak Moments project and CRM teams to name and develop the messaging strategy for the Moments Membership—the free-to-join customer loyalty program designed to improve retention. 

My main challenge was translating complex legal jargon into digestible copy that enticed customers to sign up and save. 

This copy lived on the KM website, emails and organic social posts.